Located across from Wal-Mart, Gold Cup Jewelry and Pawn is something a bit out of the ordinary. It is a jewelry and gun shop that also loans money on things of value. People are amazed when they walk in the door and notice immediately that is this hardly just a pawn shop – gorgeous custom, new and pre-owned jewely fills the display cases as you walk in.

Owned by GaryAnn Lord and managed by Wayne Kierce, Gold Cup Jewelry and Pawn has been a member of the Kerrville and Hill County business community since 1981 and has grown to three locations serving both Kerrville and Boerne – Gold Cup in Kerrville and Central Texas Gun & Pawn in both Kerrville and Boerne.

Gold Cup has a secret weapon up their sleeves that make them stand out from other jewelers – Marcos Villareal. Marcos started his career in a garage, creating jewelry for the then unknown James Avery. After spending 28 years with Avery, Villareal is now creating his own masterpieces and is GoldCup’s in-house artist creating elegant pieces reflecting the height of his art. Marcos also does repairs and fast turnaround ring sizing – many times while you wait. In addition to Marcos’ creations, there are other selections of new and pre-owned jewelry covering a wide range of prices - but always first quality. Gold Cup also offers the best prices on gold, coins or pre-owned scrap or broken jewelry. Working with a licensed gemologist, Gold Cup offers accurate, fair and certified appraisals. Another idea new to this writer is green jewelry - where you take jewelry, have it lovingly refurbished and cleaned by Gold Cup, and put it on the market. The increased value from what now appears to be a gleaming new creation also spurs the sale. The jewelry is recycled intact to be cherished by a new owner.

In the main store, there are hundreds of pre-owned tools, appliances, video games, TVs, stereo gear and many other items to choose from. Gold Cup is also a gun store with both new and pre-owned guns, accessories and ammo. They also have a wide selection and great prices on guitars and other musical instruments. The used guitars are always 15-25% off regular prices.

These can be trying economic times and if you need a short-term loan, Gold Cup offers more than just the services of a trusted pawnbroker. There are also three locations of their Budget Finance offices in Kerrville, Boerne and Leon Valley, that make signature loans for amounts between $100-1,200 with approved credit. Budget Finance services those who don’t have items they wish to pledge and want to avoid the interest rates of pay-day loans. Most Budget Finance loans are made at about half the interest rate of pay-day loans. Many new customers are those wanting to save money - using a new loan to pay off higher interest loans they may have. Gold Cup wants to be part of your economic solution – not part of the predatory problem. Gold Cup also has a new web site, goldcuppawn.com, helping to promote the business and get the word out. Surf to the site where you can visit and browse the policies, products and services of everything Gold Cup has to offer.

Gold Cup is a proud member of both the National and TexasTexas Pawnbrokers Association and is completely licensed and bonded and is joining up with the Better Business Bureau. They have spent 28 years building a reputation for quality, honesty and fairness – this is a business the customers trust.

Part of the formula for Gold Cup’s long-term success is their customer service and community involvement. A great deal has been given back to the community over the years for various causes and charities. Gold Cup, being locally owned and operated, is engaged with the people and communities of the central Texas and, unlike some of the national chains controlled by a far off committee has a hands-on approach to community service.

Coming up this month, Gold Cup will have their annual Valentine’s Day Sale that runs from February 1st through February 14th. There are tremendous savings as Gold Cup takes to slashing jewelry prices 25-40% off their already great prices on jewelry. Drop by one of their locations for that special gift this Valentine’s Day and save a bundle during the sale. The hours of operation at all locations are 9-6 Monday through Friday and 9-2:30 on Saturdays. You may find the perfect gift at a surprisingly low price. Give Gold Cup a call at 830-895-3113.